“Campaign Promotes Bible to MySpace Generation”

The title of this post refers to this article. I’m not sure what to say. When I first saw the title of the article, I was excited. I’m not ashamed to say it. I thought that someone was going to be promoting the Bible (meaning its contents, narratives, etc) to teens. After I clicked over to the article I quickly discovered that my excitement was misplaced.

There are actually several disappointments with the article. First, the campaign that it refers to is not about promoting the stories of the Bible to students. It’s not even about encouraging teens to read the Bible. It’s not even trying to get teens to question the Bible! It’s trying to sell Bibles – and a specific Bible at that. I was highly disappointed. The idea of little internet shorts, à la lonelygirl or Chad Vader makes great sense. Though, trying to use that to sell Bibles gets me less enthused than using it to get teens interested in the Bible.

Second, what in the world is the MySpace Generation? Is this some new way to try to exploit fear among adults? First, it has been argued that MySpace users are mostly well past their teen years. Others have disputed these findings. At the least this shows that we don’t really know what’s going on with MySpace in regards to age statistics. Regardless, calling an entire generation by the name of a single website? Fine, so its the most popular one – but really, come on. We should be able to come up with something better.


4 thoughts on ““Campaign Promotes Bible to MySpace Generation”

  1. it’s all about marketing. even if it were about trying to get the ‘myspace generation’ to read their bible, it’s still going to be a promotional campaign. And God doesn’t EVER belong in a commercial, gimmick, or be sold to a demographic. I just wish sometimes He still cared enough about His name so smack the hell out of some people over the crap done in His name.

  2. “each episode will have a 10-15 second introduction (“like a short TV show”) and will end with a 17-second commercial for the Holman Student Bible. But, Jordan said, “there will be no product shots, no one holding up a Bible. If we make it too heavily commercial they will smell that out and be turned off.” The site also will not provide any way to buy direct from B&H or any links to booksellers. “There will be no full-court press to sell,” said Jordan. “We just hope they will want to go to their local bookseller or online store if they decide to buy.”

    it’s not a campaign because there are no product shots?!?! If it wasn’t just propaganda bullshit there wouldn’t be anything to ‘smell out’! Basically, this means that the ‘genuineness’ that supposedly characterizes my generation is nothing more than a marketing tool.

    As I’m looking at this i really wonder, now that the ’emerging church’ is such a buzz-word, how much of the massive push for emergent communities and emergent literature is just another ploy by corporations to capitalize on a demographic all to willing to spend its money. Maybe we’ve all been being sold McDonald’s cheeseburgers during commercials on ‘Lost’ for so long that we’re just predisposed to find a demographic and try to give it what it wants out of today’s church…

    sorry Calvin, guess i had more to say.

  3. Well, our generation does seek genuineness, it just so happens that the powers that be will take advantage of anything – even that.

    Marketing can be a pain and basically end up besmirching God’s name. However, I’m not completely against all marketing, I suppose that there is some positive, healthy use of marketing (I’m not sure I’ve found it yet…).

    As for the emerging church/conversation thing, I think you may be on to something. I personally think that within a few years we’ll be saying “EmergingTM” instead of “EvangelicalismTM,” but that is the cycle of all things. At present, Zondervan does its best to market to people who want to know about the “emerging” conversation – but the majority of those who are part of the conversation still resist labeling and being only a demographic. In time that will wan, but until then there is something positive going on.

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